Our adventure began from crowdfunding
Apricoat was born from a group of international explorers who wanted to make the ultimate high-quality, innovative, and sustainable adventure clothing. For months, we researched, spoke with industry leaders, took it to the mountains, the streets, the forest, and even the sea. After hundreds of prototypes, failing over and again, we can now proudly say we've absolutely perfected our product.
The success of Apricoat's first crowdfunding campaign was humbling. It taught us trust, product design, international production, and especially on the importance of customer relationships.
With feedback from 15,000 backers, we grew Apricoat from a single product to a full on outdoor clothing brand.
We've learned our lessons the hard way - but the right way. Early on, from both our failures and successes, finding the right partners, building Apricoat slowly but surely.
Just like our gear, we’re always on the move.
So if you love the outdoors and startups — this might be the dream place for you. Check out our open positions:
We make fine-tuned products with state-of-the-wild technology